Samsung has unveiled a smartwatch with a colour screen that can show alerts, be used for voice calls and run apps.
The Galaxy Gear had been highly anticipated since the firm is currently the world’s best-selling smartphone maker and has beaten Microsoft, Apple and Google to unveil such a device.
The Galaxy Gear which will go on sale from 25 September, is being made available with a range of colourful watch straps.
Samsung’s approach contrasts with that of Sony, whose forthcoming Smartwatch 2 can be paired with any device running Android 4.0 or higher.
The South Korean firm says the Galaxy watch will cost about $300 (£190). However, it is already clear it will cost more than Sony’s £120 device.
The Galaxy Gear features a 1.6in (4cm) LED display, a 1.9 megapixel camera, a speaker and microphone, has four gigabytes of internal storage and a non-removable battery.
It comes preloaded with 10 different clock options and there will be about 70 apps available at launch including Evernote’s note-taking software, auction service eBay, the social network Path and several fitness programs.
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